Non-Traditional Franchise Opportunities
What Makes a Location Non-Traditional?
A traditional Great American Cookies franchise is inside a mall or shopping center, but we are so much more than that! Our non-traditional franchises, which are in high-traffic spots separate from a mall or shopping center, provide excellent opportunities to our owners. There are so many possibilities for non-traditional locations; take a look at the bottom of this page for some ideas). The idea of non-traditional locations is to leverage the traffic of other venues and convert them into customers.
A non-traditional dessert franchise opportunity is a great fit wherever there is a high volume of foot traffic—places like college campuses, airports, and theme parks. Additionally, locations near a lot of commuter traffic are also big winners—consider convenience stores, military bases, or travel centers.
Non-traditional franchise opportunities are appealing because they are flexible, unique, and contain captive audiences. Each location has something different to offer, which creates a unique customer experience while still baking the delicious cookies, cookie cakes, and brownies that made Great American Cookies famous.
Great American Cookies Works in Non-Traditional Locations
The Benefits of a Non-Traditional Dessert Franchise
Non-traditional locations have all the benefits of owning a Great American Cookies franchise, with some new benefits on top of it!
These benefits include:
Unique Customer Base
Because no two non-traditional franchises are alike, each one will attract a unique set of customers. Traditional Great American Cookies franchises attract one, narrow type of customer—mall shoppers. Non-traditional franchises, on the other hand, reach more people. They bring the Great American Cookies decadent treats to a broader audience.
The key to making a non-traditional dessert franchise work? Targeting a specific group of people who will make up your customer base. Simply put, the location you choose directly impacts the customers you are targeting.
Placing your franchise in a highly visible location, as most non-traditional fast food franchise opportunities are, allows you to connect with a new audience and existing cookie lovers. Seeing a Great American Cookies franchise at a sports stadium or convenience store gives our customers another place to enjoy our delicious cookies.
New Locations =
Because there are so many options, non-traditional franchises can have a large customer base. Customer traffic can be in the form of foot traffic or commuter traffic. Locations like airports, college campuses, stadiums, and movie theaters all see a lot of people walking back and forth, while city centers and convenience stores experience a lot of commuter traffic. Any of these spaces presents an ideal location for a cookie franchise.
Need Some Ideas?
Non-traditional franchise opportunities are lurking everywhere in your community. The beauty of Great American Cookies is that we are flexible enough to fit virtually anywhere, including many of these locations:
Questions? Get in Touch
More Ideas for Non-traditional Franchise Locations
Your community presents a wealth of non-traditional dessert franchise opportunities. In fact, you can put a Great American Cookies franchise virtually anywhere and find customers.
Entertainment facilities like water parks and bowling alleys are prime non-traditional franchise locations. Travel destinations, such as casinos and resorts, are excellent sites, too.
You don’t have to limit yourself to leisure areas, either. Business districts and office buildings are ideal non-traditional franchise locations thanks to the high foot traffic from employees and executives.