What do you get when you combine delicious dessert with the sweet independence of owning your own business? The Great American Cookies franchise opportunity!
And if you were enticed by the by the sweet prospect of owning one dessert franchise, wait until you hear about co-branding! Great American Cookies is a perfect match with Marble Slab Creamery, one of our sister brands with Global Franchise Group (GFG). These two brands work together to serve delicious desserts to our customers. Open a co-branded store to serve cookies and ice cream in one streamlined location to make the most of your investment and give your customers the treats they crave.
Benefit Franchisees and Customers Alike
When GFG thought of co-branding in 2014, they were excited to give franchisees the opportunity to give their customers a variety of dessert options. Our delicious baked cookies and brownies are the perfect complement to Marble Slab Creamery’s smooth ice cream and limitless mix-ins, so these two brands are an ideal match. No one should ever have to choose between cookies and ice cream!
In spite of the fact that Great American Cookies and Marble Slab are two different brands, we share one philosophy: Fresh food is the best food. Our brands live and breath by that rule, setting us apart in the industry.
The Many Benefits of Co-Branding
Co-branding has many perks, but the thing that makes it work so well is it benefits your business whether you are just starting out or you already own a franchise and want to add to it.
Here are some of the advantages of co-branding:
Twice the Brands Doesn’t Mean Twice the Work
As we have already mentioned, one of the benefits of co-branding is that it increases your ability to offer two distinct products in one location. Customers who are already familiar with Great American Cookies may learn about Marble Slab Creamery when they visit your store (or vice versa), potentially impacting your bottom line. Even better, it’s all under one roof, which means you won’t double your overhead costs like rent or utilities.
Related to that, though, is the common misconception that two brands will mean twice as much work. The good news is that’s not true! Because both brands are under one roof, that already takes down the workload as opposed to having two separate locations.
Even more importantly, GFG has a dedicated co-branding team that works specifically with co-branded franchisees. They use their expertise to help you through the unique issues that might come up with your store, as well as things like finding a good location and training employees on our systems. We also have co-branding franchisees you can reach out to ask questions and learn from their experience in the business.
One of the most exciting things about co-branding is the sales potential. Introducing customers to new treats and running two businesses under one roof – without increasing overhead costs like rent or utilities – means increased potential for your business.
Maybe the most appetizing thing about co-branding is that it is still as flexible and adaptable as a single Great American Cookies or Marble Slab franchise opportunity. Non-traditional locations are important in the dessert franchise industry, and co-branding is a perfect fit in these spaces. There is no need to limit yourself when you are looking for a location because a co-branded store can adapt to locations as small as 400 feet.
Airports, college campuses, and beyond are perfect fits for Great American Cookies and Marble Slab as well as traditional locations like shopping centers and lifestyle centers. Each venue has unique needs, and we can typically adapt to almost any space with adequate space requirements, even if that means sharing a prep space or seating area. On top of it all, we do this without compromising our brands or the tasty desserts we sell.
Get started with co-branding by filling out our form. We will be in touch with you as soon as possible to discuss this exciting business opportunity!