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Why Summertime Is the Best to Start a Cookie Company

  • August 13, 2019

Identifying the best season to start a business is tricky– answers depend on varying data trends that might show conflicting results year-by-year However, Great American Cookies has a history of opening hundreds of cookie stores. If you want to start a cookie company, a franchise at the top of the industry with decades of experience opening locations can help. With the summer season in full swing, warm weather and fun activities have brought families out of their houses ready to spend. Read along to see why we believe there is no better time to start a cookie company than the hot months of summer. 

Find Your Spot in the Busy Season

For some people, summertime means ripping off that winter coat and escaping hibernation for some summer fun. The warm weather gives you a chance to escape the house and finally jump into those fun outdoor activities you’ve been looking forward to for months. Although some of those activities may not be cheap– which means families, couples, or even groups of friends are ready to spend money on those memories. When you start a cookie company, picking an ideal location is based on where you think your product will be the most well-received. Great American Cookies offers a variety of potential non-traditional locations– so you can be well placed in some hot spots for summer fun. Some of our non-traditional location options include:

  • Water parks
  • Boardwalks
  • Theme parks
  • Sporting arenas
  • Concert venues

Did you know that estimates show Americans will spend over $1,900 on summer trips? These travel statistics reveal an excellent opportunity to bolster business for our franchisees with location options in airports and travel destinations. When you start a cookie company in the height of the busy season, it’s important to take advantage of locations with consistent foot traffic. 

Seasonal Treats

In the snack food industry, it’s vital to offer new treats to fit the evolving trends of the seasons ahead. For instance, there is no way to have a complete summer party without one of Great American Cookie’s unique cookie cakes. It’s important to consider how your product will differentiate itself from the competition when you start a cookie company. For that reason, Great American Cookie provides a co-branding option with Marble Slab Creamery for franchisees looking to stand. These cookie store owners will now have the opportunity to give customers the choice of two popular treats that can be combined or enjoyed separately. So instead of those long summer ice cream lines waiting for a cone somewhere else, they could be waiting to indulge in one of your cookie sandwiches. 

On-the-Go Snacks

Summer is all about trying to cram in as many fun warm-weather memories as possible before the weather turns. When you start a cookie company with Great American Cookies, you will be able to get customers in and out with a quick-service restaurant (QSR) appeal. Statistics show that the QSR industry saw a total revenue of $256 billion in 2018, showcasing annual success at a growth rate of almost 4% since 2013. With rising temperatures causing an immediate increase in quick-service restaurant foot traffic, there is no better time to start a cookie company store than summertime. 

Do you want to learn more about how the start of a cookie company could benefit your career? Contact us today!