There’s really nothing else that can satisfy like a warm, homemade cookie after a great meal. Americans love desserts and quick-service restaurant franchises. In fact, Franchise Finance found that quick-service restaurants produced more than $200 billion in total output last year. That is 7% more than the year before!
But how do you make a dessert franchise work? Check out these three secrets to this fun and exciting industry.
Be at the Right Place at the Right Time with Dessert Franchising
Part of the secret to capitalizing on America’s love for desserts is being at the right place at the right time. But where’s the right spot for dessert franchising? That’s a question that you can explore with your area developer as you scope the most promising available territories in your area. Demographic studies and market research have already revealed huge growth potential in certain parts of the country.
- Indoor mall designs
- Urban storefronts
- Shopping centers
- Military bases
- College campuses
- Entertainment venues
- And more
Most built-up urban areas will have these in droves. A Great American Cookies franchise location requires 400-1,000 square feet of space and population in excess of 60,000 people.
Now, for the right time part. At Great American Cookies, you’ll notice that the preferred co-tenants are places like movie theaters, stadiums, and food courts. That’s because after catching a movie or watching a baseball game, people like to unwind with a sweet, delectable treat that you can serve up fresh every day to your customers. A Double Doozie after the big game is twice as nice and sounds like a home run!
Capitalize on Training, Marketing, Peer Support, Corporate Guidance, and Recruiting Assistance
That really gets at the secret to dessert franchising as opposed to opening your own sole proprietorship bakery in your local neighborhood. With dessert franchising as part of Global Franchise Group, you’re getting all of the benefits of an established corporate network from the second that you sign your franchise agreement and make it official.
The startup costs can vary based on your location, your store size, staffing specifics, and equipment leasing costs. But your franchise fee will be $25,000. Along with that, you’ll get over 36 hours of both on-site training and training at the Global Franchise Group’s headquarters in Atlanta.
Plus, you’ll receive marketing assistance and national and regional marketing assistance in addition to ongoing support from the brand team.
Personalize the Experience and Customize Orders for Your Customers
Dessert franchises are an especially sweet treat. Our customers call on Great American Cookies franchisees for custom birthday, graduation, and anniversary cakes.
Great American Cookies Cookie Cakes, Double Doozies, brownies, and gourmet cookies also tend to be a huge hit at office parties…who knew?
Being friendly to your customers and asking current Great American Cookies franchisees and the Global Franchise Group’s marketing team for their advice on getting the word out in your local area can really shore up a loyal customer base that will keep coming back for more. Ideally, you’re on a first-name basis with all of the customers that you serve.
To learn more about the secrets of dessert franchising, speak with a representative of Great American Cookies.