In a world in which advertising defines the products we want and the products we buy, the chocolate chip cookie is in a category all its own.
You don’t need to hang a sign on it, explaining its features and benefits. It is universally recognized.
You don’t need fancy packaging it to enhance its appeal. Its image or aroma lures customers to the counter.
And you certainly don’t need to persuade people that their lives could be instantly sweeter if only they would sink their teeth into the soft and luscious dough imbued with chocolaty flavor. They already know this—and crave what you’re offering, too.
When you own a Great American Cookies franchise, you can happily leave these traditional advertising techniques to franchise owners with tricky products to sell. The only daily challenge you’re likely to face will be trying to appease customers who don’t think they’ll be satisfied with only one chocolate chip cookie. Or two. Or even three.
So how can you help them get more of the best-tasting chocolate chip cookie in America? By introducing them to the original cookie cake—distinguished both by how it’s made and how it can be personalized for any occasion, event, or holiday.
This original treat duplicates the sweet ingredients of a chocolate chip cookie. And it should, since it looks exactly like a chocolate chip cookie except for its size: Cookie cakes are made in round, pizza-pan-style pans and rectangular, jelly roll–size pans. To make them even more irresistible, cookie cakes are circled with dollops of frosting and personalized with icing.
Your customers will love Great American Cookies’ cookie cakes because a lot of love went into the original recipe. It was invented by none other than the grandmother of one the company’s founders, a lady who appreciated the value of fresh, premium ingredients.
The closely guarded recipe—often mimicked, never duplicated—was the guiding force behind the opening of the first Great American Cookies franchise in Atlanta in 1977. The world might have changed a lot since that time, but this cookie franchise remains true to its grandmotherly influence. To this day, every Great American cookie and cookie cake is:
Your cookie franchise customers will find that cookie cakes are ideal for any occasion, event, or holiday. They can choose from a menu of decorated Great American Cookie cakes created by our talented cookie designers, including those that celebrate:
Sometimes, the best occasions to mark with a cookie cake are those unexpected or spur-of-the-moment occasions, such as scoring a hole-in-one at the golf course, celebrating a long-awaited job promotion, or extending a goodwill gesture after a rift. (Take it from Great American Cookies: Cookie cakes can turn frowns into smiles even before the recipient reads the gooey inscription.)
You can revel in the novelty of how the chocolate chip cookie claims a category all its own—and how Great American Cookies’ cookie cakes enhance this niche—when you call for information on how to get the ball of dough rolling on a cookie franchise.