Before you make any franchising decision, there are two major aspects of having a franchise business to consider. Picking the franchise that suits your desires and needs and selecting a site that is readily accessible to the public. Both of these are critical when choosing a franchise. However, one of them is more important than the other.
No matter what franchise you choose to be involved with, if it isn’t in the right location, you won’t accomplish much. For example, a lemonade stand on a desert island. Regardless of any marketing or advertising you do, it is not going to attract customers. So even though it may seem like a good place—it’s warm, it’s a beautiful location next to the ocean, it’s a paradise—if people can’t find you or don’t know where to look, you are going to be stuck with a lot of lemonade.
Franchise site selection is the heart of every franchise business. To ascertain the best site, you’ll have to do a lot of research.
The best site isn’t necessarily the one with the greatest number of people around. You could put a lemonade stand in the middle of Fifth Avenue in New York City, one of the busiest places in the world. But if you put it up in the dead of winter, you’ll have the same number of people visiting you as if you were on a desert island. The right place will have a combination of location, appeal, high traffic, and demographics, or a targeted age group.
Today, research is available to anyone with an Internet connection. However, going through all the information about available sites that meet the criteria you need for your franchise is still time-consuming. This means you’ll be spending a lot of time on a computer trying to juggle all the numbers. This is time that could be put to better use.
Your franchise site selection is as critical as the type of franchise you want to be involved with, if not more so. Researching a site location that works is best done through experience. You cannot gain this experience by poring over files, numbers, sites, foot traffic, and age demographics, among other considerations. It may all look good on paper, but if your research tells you that the best place for your lemonade stand is on a desert island, you are going to be stuck with a lot of lemonade.
When you find your franchise through the Global Franchise Group, you’ll get support in many areas. These areas include training, marketing, promotions, and expansion. The Global Franchise Group will even work with you to develop your business and customer relations. These are just some of the ways that the Global Franchise Group can help you find and develop the franchise of your dreams. To learn more about how you can open a franchise with Great American Cookies, click here!