For many business owners, opening a dessert franchise like Great American Cookies is their first introduction to not only the rewards of working for themselves, but also the satisfaction of offering wholesome, sweet treats to people who love the fresh goodness of our baked goods. In the process of serving up our delicious cookies and cookie cakes, many of our franchisees also learn that they there’s no such thing as too much of a good thing — that in fact, two desserts might be better than one! When that lightbulb goes off, it’s time to think about co-branding. By pairing the baked goodness of Great American Cookies with the frozen deliciousness of Marble Slab Creamery, you allow your customers more to choose from and grow your chances for success. Co-branding is truly a unique opportunity, one that our parent company, Global Franchise Group, are experts at. So, let’s take a look at three fun facts about it.
Fun Fact #1: Cobranding saves you money!
When you decide to co-brand these two great dessert franchises, you double your the brand offerings. That’s right! Because both brands are under one roof, you’re combining two concepts into one location. And when you co-brand Great American Cookies with Marble Slab Creamery, you’ll actually save money because you won’t have to double your overhead costs. All this adds up to increased sales potential without having to lease two seperate spaces. Oh, and you’ll also get a discount on your second franchise fee — the icing on the cake, so to speak!
Fun Fact #2: Cobranding Doubles Your Opportunity to Cater Special Events!
Many people choose either Great American Cookies or Marble Slab Creamery to cater their special events, like birthdays, office parties, or graduations. But when you co-brand these two tasty treats, your customers won’t have to choose between the two! They can get both the baked goodness of our cookie cakes topped with the frozen sweetness of our ice cream right under one roof. The convenience of this one-stop shopping can’t be over-emphasized. These days, most people lead very busy lives. If you can simplify things for your customers by offering them more choice for less work, you’re sure to put smiles on their faces and increase the likelihood that they’ll come back for more!
Fun Fact #3: Co-branding Works Beautifully in Non-traditional Settings!
Non-traditional dessert franchise locations, like airports and college campuses, are important in the industry, and co-branding is a perfect fit for spaces like these. A co-branded store can fit in a space as small as 400 square feet, so there’s no need to limit your options. Stadiums and arenas, convenience stores, military bases, and theme parks are all great examples of non-traditional locations that accommodate a co-branded store. These popular cookie and ice cream dessert treats are perfect for these locations because they’re fun and convenient, and easy to eat, which is what customers want in a non-traditional setting.
Co-branding is a great way to grow your dessert franchise and introduce your customers to two great brands! Contact us today to find out more about this unique opportunity!