Great American Cookies has a franchise cobranding opportunity that can’t be beat. Our parent company, Global Franchise Group (GFG), operates a number of other franchise brands that work well together in cobranded locations. Read on to learn about the many benefits of choosing to put two or more brands together in the same space.
Why Open a Cobranded Location?
At GFG, “cobranding” refers to the process of opening a single location that features two or more brands. For instance, a single kiosk that sells both Marble Slab Creamery and Great American Cookies products. There are lots of benefits for franchisees when they take advantage of the franchise cobranding opportunity. For instance, they’re able to keep operational costs lower by leasing only one location instead of two, and sharing supplies. But perhaps the greatest benefit of cobranding is that you’re potentially able to appeal to twice the customers. While some passersby will be in the mood for a cookie, others will feel more like ordering ice cream, and your store can appeal to them all.
A Franchise Cobranding Opportunity Like No Other
GFG has become a leader in the quick-service restaurant (QSR) industry because they operate many popular brands, such as:
- Great American Cookies
- Marble Slab Creamery
- Hot Dog on a Stick
Each of these brands is highly-regarded in its own way. As staples of the QSR industry, they’re well known for providing popular indulgences at a great price, without much of a wait. We encourage our franchisees to consider mixing and matching these brands to create a cobranded location that suits the needs of their territory.
We’ve found that for Great American Cookies, partnering with Marble Slab Creamery is a great option. It’s hard to beat an ice cream sandwich comprised of handmade ice cream (made right in-store) in your choice of flavor between two fresh-baked cookies!
When you choose to cobrand with a second GFG brand (or open multiple locations) we’re able to offer an exclusive discount on the franchise fee, so the investment is lower than you might think.
Flexible Location Options
Our sister brands are famous for their locations in shopping malls, but did you know that they work well in lots of other places as well? Each of the brands listed above has flexible requirements – they can operate in small or shared kitchen spaces, and we welcome franchisees to open up shop everywhere from standalone buildings to kiosks. We want investors to make the most of our franchise cobranding opportunity in a way that makes sense for their unique community.
This flexibility allows our franchisees to take advantage of lots of areas with strong foot traffic, including airports, college campuses, sports arenas – you name it. And there’s plenty of room to open in locations that are only open seasonally, like amusement parks.
These are just a few of the reasons that our franchise cobranding opportunity stands out. Contact us today to learn more about the benefits of partnering with Great American Cookies!