The cookie business industry is alive and well and has withstood the test of time. According to What’s Cooking America, culinary historians have cited that “the first historic record of cookies was their use as test cakes and the earliest cookie-style cake of its kind is thought to date back to 7th century Persia A.D.” and that cookies “were well known in the Persian empire.” Today’s consumers, however, can satisfy their sweet craving for the original “cookie cake” just by visiting one of the franchises ranked as #1 in Baked Good Franchises by Entrepreneur Magazine for the past six years: Great American Cookies!
Cookie consumers know what they like and it’s both interesting and fun to consider the delicious ways to tempt and meet the tastes (and high demands) of the cookie customer.
The demand for cookies is universal. That’s why it’s key to know that there is an array of locations in domestic and international territories around the world that are available to a cookie business industry franchisee in both traditional and non-traditional settings.
From airports to sporting arenas and everything in between, our non-traditional options abound. Almost anywhere that sees heavy foot traffic and the hustle and bustle of snack-starved consumers can be a viable option. Per Mintel, “94% of Americans snack daily” and more specifically, snacking is a way of life for (the growing) population of millennials,” who happen to be the largest generation in history. Further, “62 percent of U.S. consumers snack mainly to satisfy a craving.”
Snack cravings come in all shapes and sizes and generally fall into the “sweet” category that most definitely includes such delectable treats as cookies, brownies, and “cookie cakes.” They invite us to indulge at such special occasions like birthday parties and graduation events, weddings and anniversaries, and other less-special places like work and school.
Quick service restaurants earned $200 billion in the United States in 2015 alone, according to Franchise Help, and “the industry is expected to have an annual growth of 2.5% for the next several years.” It’s no wonder then that the cookie business industry, which falls into this category, is reaping the benefits of the sweet cravings of the cookie consumer.
Consider the opportunity to reach those consumers while enjoying the challenge and satisfaction of owning your own franchise. Passionate and spirited workers with the energy and vision to create and customize their own space in order to become part of a growing industry are likely to meet this opportunity with success. There are many advantages to running your own franchise; The independence of running a small business backed by the support of a larger, established corporate network can be very rewarding and less stressful than going it on your own. Producing a product that ultimately brings great joy to many can be satisfying as well as sweet!
Make a Sweet Connection and contact us today to learn more about the cookie business industry and how you might “share the fun of cookies.”