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Co-branding: Why Great American Cookies and Marble Slab Make a Great Team

  • January 12, 2018

Whether or not you already own a Marble Slab Creamery franchise, co-branding it with a bakery franchise like Great American Cookies is a great way to maximize on your opportunity for profit.

Do you already own either GFG’s ice cream franchise (Marble Slab Creamery) or bakery franchise (Great American Cookies)? If so, you are in a great position to potentially increase the amount of business at your existing location by co-branding with the other brand. If you’re thinking of opening a bakery franchise, consider doubling your offerings by also opening a Marble Slab Creamery in the same location. Here are a few reasons why this is a great idea for franchisees to consider:

bakery franchise great american cookies

Attract attention from new customers to your bakery franchise

One of the most significant benefits of co-branding is the potential to double your audience. Great American Cookies and Marble Slab Creamery are two beloved dessert brands that are both part of the GFG family. Our customers are loyal to our offerings, and many of them are familiar with our menu. When you co-brand, a true cookie lover will be exposed to Marble Slab Creamery’s equally tempting array of options. They’ll now know more about Marble Slab Creamery’s menu, and can potentially try it out now or on a future visit. Along these lines, offering both brands in one location increases the number of people who will be attracted to your franchise location.

Cookies and ice cream go together like peanut butter and jelly

When you choose to co-brand two complementary brands, you’ll have greater potential for larger purchases. Now instead of just ordering a cookie, customers also have the option of buying an ice cream cone, or a pint to take home for later. Customers will also appreciate the ability to mix and match menu items, for example: by creating their own custom ice cream sandwich between two freshly-baked Great American Cookies.

Save money on shared expenses

If you’re currently running one restaurant franchise and are worried about the increased expenses of operating a second, keep in mind the potential to save on shared costs. When you operate two franchises in a single location, you’ll still be paying only one lease, one set of utility bills, and so forth. Adding a second franchise has the potential to increase your profits significantly while having little impact on operating costs such as these. Furthermore, think about all of the shared supplies the two brands have in common: Napkins, beverage cups, cleaning supplies, and more can be shared between the two brands. Imagine all the resources your stores can share! With so many shared expenses, you’ll have the potential to save money every day.

These are just a few of the benefits of co-branding with Great American Cookies and Marble Slab Creamery. If you’re interested in co-branding these or two other GFG franchise brands, reach out to us today to learn more about how we can help!

Download our Guide to Grow Your Business by Co-branding with Marble Slab Creamery