It takes a tough cookie to run a good franchise. It’s true that no franchise will be exactly like it’s brethren, and that what works for some cookie franchises may not work for others. This is why it’s important to stay flexible and creative throughout the entire process – from the opening of your store to the ten-year mark. Of course, there are some general tips that owners of cookie franchises can take into account as guidelines to ensure that they’re on a path to personal and financial success in the franchise industry.
Arm Yourself with the Best Employees
A secret to a great business is a strong, reliable team. This is why cookie franchise owners should be vigilant about who they choose as their staff. A great cookie store will offer customers fast, trustworthy service with a smile. When selecting your team, find candidates who express strong worth ethic and attention to detail. Individuals who can multitask while keeping their calm during a rush or an unexpected hiccup are the best employees for ensuring that a business runs smoothly and overcomes obstacles swiftly.
Don’t Be Afraid to Experiment with Cookie Franchises
Cookie Franchises are all about having some fun! Encourage your staff members to be themselves and show a little personality – this benefits everyone, as happy staff members create happy customers. And happy staff members and customers create happy business owners. Experiment with contests, special events, and other ways to get creative and boost your sales while fostering a fun and rewarding environment for employees and customers alike. Find creative new ways to reach out to your customers, grab their attention, and close the sale.
Invest in the Nostalgia of It All
Great American Cookies – and all other cookie franchises for that matter – are positioned on a point of nostalgia to some degree. There’s nothing like a warm, fresh cookie, just like grandma used to make. When customers smell the aroma of you store’s products, they automatically tap into this feeling of nostalgia. Of course, the delicious smell also causes them to tap into the memories of how much they love cookies! When you’re able to leverage this nostalgia in your daily operations, you’re able to enhance the experience for everyone involved.
Visit our website to learn more about opportunities to own your own cookie franchise with Great American Cookies: www.greatamericancookiesfranchise.com