So you’ve got this great cookie franchise opportunity, but you’re bored and think it’s time to mess it all up, right? Of course, we know that this is pure crazy-talk. But there are definitely some things you can do as a franchise owner to that can completely sabotage your own efforts. The craziest thing about it is that these things happen every day without franchisors even knowing that they’re digging their own graves! So if you want a great cookie franchise opportunity, make sure you avoid these 5 business killers.
To run a strong business, you’ll need to pay equal attention to both your employees and your customers. It’s no secret that happy employees make a strong business, which in turn makes happy customers. So why do franchise owners continue to ignore the wishes and demands of their employees? Keep your business an open environment where employees feel comfortable speaking their mind, and you’re opening a gateway to a happy work environment with your cookie franchise opportunity.
On the opposite end of your employees are your customers, who truly are the lifeblood of your business. If you’re not striving every day to make sure that your customers are happy, you’re failing at Franchising 101! In addition to gaining more customers, it’s critical to make sure that you’re retaining existing customers who will stay customers for life. Strong customer service is non-negotiable.
In a classic case of egomania, there’s the franchise owner who insists on doing everything himself or herself. Newsflash: it’s impossible to run a sustainable business if you insist on doing everything yourself! A good cookie franchise opportunity is about trust and teamwork, in addition to the desire and drive for performing well. Hire a qualified, competent team that you can count on and watch your dessert business flourish.
If you want the most average business ever, be sure to never venture outside the perimeters of “the box.” Stay away from creativity and opportunities to solve problems in new ways. Use the same systems and mindsets day-in and day-out to ensure that you always perform on a plateau of mediocrity. When the day comes that you want to experience true entrepreneurship, find new ways to incentivize your employees and reward your customers, and new ways to reach the goals of your dreams!
To learn more about a cookie franchise opportunity with Great American Cookies, download our brochure here: