When it comes to thriving in the franchise industry over the long term, nothing beats the advantages that come with joining a franchise. You want a franchise opportunity that will deliver for you, regardless of whether the country is experiencing boom times or a temporary downturn.
Your franchise disclosure document will reveal recent financial performance, and it will tell you that Great American Cookies has been doing great.
One of the reasons for this expansion is the fact that tomorrow’s biggest demographic, millennials, are buying and eating snacks away from home at a record clip. Additionally, among all age groups, quick-service restaurants are expected to grow by more than 2 percent annually until at least 2020.
On the the main perks of quick-service restaurant franchises is the instant brand recognition that franchisees benefit from.
Quick recognition and a valued product (tasty cookies!) drive growth. This increases the chances that you’ll hit the ground running with your first franchise location.
A recent article in Entrepreneur explained why multi-unit franchise ownership is now the norm nationwide.
Over three-fourths of franchised restaurants are now multi-unit, which means that franchise owners can gain incredible economies of scale and reap the benefits of multiple revenue streams.
Having more than one Great American Cookies location means underperformance at one location can be more than offset by overperformance at another. Think of it as risk management. You can also take advantage of reduced costs with potential savings with your costs of goods.
Multi-unit ownership with Great American Cookies might also be easier than you think since you’ll have more franchise experience under your belt when you expand, you’ll work closely with a local area developer to scout out the most promising franchise locations, and you’ll work with Great American Cookies’ partner, the Global Franchise Group, to sustainably expand into multi-unit—or even multi-brand!
Great American Cookies is part of the Global Franchise Group along with other growing QSR franchises like Marble Slab Creamery and Pretzelmaker. That brings up another point . . .
Virtually any area that has high daily traffic—around 60,000-plus people per day—and can meet other Great American Cookies site requirements is a potential contender for a Great American Cookies franchise location. It’s an exciting time to be in the QSR franchising industry!
One of the perks of owning a QSR franchise location is that you’ll receive the training and support you need to make it happen from Day 1.
Once you sign your franchise agreement with Great American Cookies, you’ll head down to Global Franchise Group (GFG) University in Atlanta, Georgia, to receive training in things like back-office management and bookkeeping. No stone is left unturned. Check out the startup guide here.