Marketing your franchise online should be a critical component of your overall marketing strategy. The internet has become an integral part of our everyday lives, and failing to use it to attract customers would be a mistake. Franchise internet marketing doesn’t have to be a big mystery! Even if you do not have a background or experience in marketing, you can use the internet to market your franchise. Here are 3 golden rules of marketing your franchise on the internet. Follow these, and you will be off to a good start!
#1 Set Goals (and Measure Them!)
No marketing strategy is complete without goals, and franchise internet marketing is no exception. In order to know if your marketing is effective, you need to define what you want to achieve with it in measurable increments. Then you can look over your goals periodically to see what is working and what isn’t.
The great news for all the franchisees out there who are not marketing experts is that there are many tools available online. Virtually every social media platform and online resource has an analytics feature. Use these easy tools to learn whether or not your marketing initiatives work.
Research shows that most small business owners do their own marketing. It is worth noting that nearly 47% of them do not know if their efforts are working. Simply put, not measuring the efficacy of your marketing efforts means that you may be wasting your time and money. Marketing is a necessary investment in your business. Therefore, measuring the return on that investment is crucial to keeping your business strong.
#2 Maximize Your Web Presence
Being online—with a website or social media accounts—is simply not enough for your franchise internet marketing to work. As a business owner, you need to take action to maximize your web presence. Some of the first steps include:
- Claim Your Business: Search engines and review sites are powerful tools that consumers use to find you online. Create a profile on as many of these relevant sites as possible. The listings on these sites give you excellent exposure.
- Stay Consistent: When you make your online profiles, make sure you use the exact same information on each listing to help with local search. Your business’s name, address, and phone number should all be exactly the same each time for maximum benefit.
- Use Social Media: Consumers like to connect with brands they like on social media because they get special discounts or offers, information on new products, and insight into what makes the brand tick. The personal attention that your customers can receive through well-managed social media accounts can draw new customers to you.
#3 Go Mobile for Franchise Internet Marketing
Franchise internet marketing experts cannot over-emphasize how important mobile accessibility is to your business. According to Pew research, 77% of American adults own smartphones, and they are using them for more and more things as time goes on. Most striking for your franchise is the fact that Americans use their mobile devices for searches more than their computers, so a user-friendly mobile site is critical.
Great American Cookies franchisees get to work with our outstanding marketing team. Develop and implement a marketing strategy that fits your location with our help. You can learn more about our franchise opportunity, and how you can take your franchise business to the next level, by downloading our ebook!