Non-Traditional Franchise Opportunities
Great American Cookies offers a flexible franchise opportunity that can fit in a wide variety of locations, and non-traditional opportunities allow you to spread the love of cookies in virtually any location.
What Makes a Location Non-Traditional?
A traditional Great American Cookies franchise is inside a mall or shopping center, but we are so much more than that! Our non-traditional franchises, which are in high-traffic spots separate from a mall or shopping center, provide excellent opportunities to our owners. There are so many possibilities for non-traditional locations; take a look at the bottom of this page for some ideas). The idea of non-traditional locations is to leverage the traffic of other venues and convert them into customers.
A non-traditional dessert franchise is a great fit wherever there is a high volume of foot traffic—places like college campuses, airports, and theme parks. Additionally, locations near a lot of commuter traffic are also big winners—consider convenience stores, military bases, or travel centers.
Non-traditional franchise opportunities are appealing because they are flexible, unique, and contain captive audiences. Each location has something different to offer, which creates a unique customer experience while still baking the delicious cookies, cookie cakes, and brownies that made Great American Cookies famous.
Great American Cookies Works in Non-Traditional Locations
What is it about Great American Cookies that works in non-traditional locations? We draw from our years of experience in helping our franchisees. Plus, our delicious food is a popular choice virtually anywhere! Here’s why we are the experts on making a non-traditional dessert franchise work:
The Benefits of a Non-Traditional Dessert Franchise
Non-traditional locations have all the benefits of owning a Great American Cookies franchise, with some new benefits on top of it!
These benefits include:
Unique Customer Base
Because no two non-traditional franchises are alike, each one will attract a unique set of customers. Traditional Great American Cookies franchises attract one, narrow type of customer—mall shoppers. Non-traditional franchises, on the other hand, reach more people bringing Great American Cookies decadent treats to a broader audience.
The key to making a non-traditional dessert franchise work? Targeting a specific group of people who will make up your customer base. Simply put, the location you choose directly impacts the customers you are targeting.
Placing your franchise in a highly visible location, as most non-traditional opportunities are, allows you to connect with a new audience and existing cookie lovers. Seeing a Great American Cookies franchise at a sports stadium or convenience store gives our customers another place to enjoy our delicious cookies.
New Locations = New Opportunities
Part of what makes the non-traditional model work is when you take traffic into account when you choose your location. A high concentration of people is necessary for a non-traditional dessert franchise to work, so ensure that you choose a location with a lot of movement surrounding it.
Because there are so many options, non-traditional franchises can have a large customer base. Customer traffic can be in the form of foot traffic or commuter traffic. Locations like airports, college campuses, stadiums, and movie theaters all see a lot of people walking back and forth, while city centers and convenience stores experience a lot of commuter traffic. Any of these spaces presents an ideal location for a cookie franchise.
Need Some Ideas?
Non-traditional franchise opportunities are lurking everywhere in your community. The beauty of Great American Cookies is that we are flexible enough to fit virtually anywhere, including many of these locations:
Questions? Get in Touch
Non-traditional franchise opportunities present lots of options to our franchisees. Get in touch with us to get your questions answered and learn more about our outstanding brand!