Non-Traditional Franchise Opportunities
Great American Cookies offers a flexible franchise opportunity that can fit in a wide variety of locations, and non-traditional opportunities allow you to spread the love of cookies in virtually any location.
What Makes a Location Non-Traditional?
A traditional Great American Cookies franchise is inside of a mall or a shopping center, but we are so much more than that! Our non-traditional franchises, which are in high-traffic spots separate from a mall or shopping center, provide excellent opportunities to our owners. There are so many possibilities for non-traditional locations; take a look at the bottom of this page for some ideas). The idea of non-traditional locations are to leverage the traffic of other venues and convert them into customers.
A non-traditional dessert franchise is a great fit wherever there is a high volume of foot traffic—places like college campuses, airports, and theme parks. Additionally, locations near a lot of commuter traffic are also big winners—consider convenience stores, military bases, or travel centers.
Non-traditional franchise opportunities are appealing because they are flexible, unique, and contain captive audiences. Each location has something different to offer, which creates a unique customer experience while still baking the delicious cookies, cookie cakes and brownies that made Great American Cookies famous.
Great American Cookies Works in Non-Traditional Locations
What is it about Great American Cookies that works in non-traditional locations? We draw from our years of experience in helping our franchisees. Plus, our delicious food is a popular choice virtually anywhere! He Here’s why we are the experts on making a non-traditional dessert franchise work:
The Benefits of a Non-Traditional Dessert Franchise
Non-traditional locations have all the benefits of owning a Great American Franchise, with some new benefits on top of it!
These benefits include:
Unique Customer Base
Because no two non-traditional franchises are alike, each one will attract a unique set of customers. Traditional Great American Cookies franchises attract one, narrow type of customer—mall shoppers. Non-traditional franchises, on the other hand, reach more people bringing Great American Cookies decadent treats to a broader audience.
The key to making a non-traditional dessert franchise work? Targeting a specific group of people who will make up your customer base. Simply put, the location you choose directly impacts the customers you are targeting.
Depending on your location, the following are some of the types of people you will attract:
Placing your franchise in a highly visible location, as most non-traditional opportunities are, allows you to connect with a new audience and existing cookie lovers. Seeing a Great American Cookies franchise at a sports stadium or convenience store gives our customers another place to enjoy our delicious cookies.
New Locations = New Opportunities
Part of what makes the non-traditional model work is when you take traffic into account when you choose your location. A high concentration of people is necessary for a non-traditional dessert franchise to work, so ensure that you choose a location with a lot of movement surrounding it.
Because there are so many options, non-traditional franchises can have a large customer base. Customer traffic can be in the form of foot traffic or commuter traffic. Locations like airports, college campuses, stadiums, and movie theaters all see a lot of people walking back and forth, while city centers and convenience stores experience a lot of commuter traffic. Any of these spaces presents an ideal location for a cookie franchise.
Need Some Ideas?
Non-traditional franchise opportunities are lurking everywhere in your community. The beauty of Great American Cookies is that we are flexible enough to fit virtually anywhere, including many of these locations:
Questions? Get in Touch
Non-traditional franchise opportunities present lots of options to our franchisees. Get in touch with us to get your questions answered and learn more about our outstanding brand!