Licensing Airport - Great American Cookie

Licensing Airport

Nontraditional franchise opportunities are endless. Anywhere that gets a lot of foot traffic is a potential Great American Cookies location. Some great locations include travel hubs like airports, which see a heavy amount of foot traffic and diverse clientele every day. This page will give you some great ideas and inspiration for licensing with Great American Cookies in order to open your own airport location.

Did You Know...

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    The busiest airport in the world sees 88 million travelers walk through its gates each year?
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    Travelers typically spend a minimum of 60-90 minutes on layovers?
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    Airline passengers spent $553 million on food and drinks in airports just in 2012?
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    39% of airports have food kiosks to feed hurrying passengers?
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    The TSA recommends that travelers arrive at the airport two hours before departure to ensure plenty of time to go through security?
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    86% of travelers eat, drink, and shop in airport terminals before flights?
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    TSA liquids regulations (travelers cannot bring liquids in bottles larger than 3.5 ounces through security) has made beverage sales skyrocket in airports?

All of these factors make airports ideal locations for a Great American Cookies location.

Why Airports? 

Consider all of the stress and hassle that goes into a trip to the airport. Between arriving hours ahead of time to get through security, baggage screenings, and pat-downs, many people get through the security line feeling frazzled, and still with plenty of time to wait around for their flight.

Many airports recommend that travelers arrive at least two hours early to ensure plenty of time to get through security checks. Typically, travelers find themselves ready to go to their gate with plenty of time to spare. During this spare time, they’ll walk by plenty of businesses designed to get their attention.

Thousands of people walk through busy airports every day, which means that your Great American Cookies location will make thousands of new impressions—and reach potential customers—all the time. Airport travelers are a captive audience. Some of them are parents trying to juggle the responsibilities of traveling with and managing their children. Others are bored, tired of waiting, and looking for something to occupy their time before takeoff. Whatever the case, Great American Cookies’ fresh-baked cookies and other treats are a welcome treat for weary travelers. Adding a Great American Cookies location to your portfolio of brands is a great way to get in on the action of airport retail.

Choosing a Layout 

Great American Cookies’ site requirements are flexible. We have years of experience adapting our buildout to fit locations all over the world, and airports are certainly no exception.

Here are some of the layouts that you can use to maximize your presence and best serve hungry airline passengers:

Inline: One of the benefits of opening an airport location is that many airport restaurants are similar in layout to our mall food court locations. Customers wait in line to order at a counter, and once they have their order they move on to eat it as they walk to their gate.

Dine In: A Great American Cookies with its own seating can give travelers a break from the hustle and bustle of the hectic airport. Perfect for travelers who want to spend more time enjoying their cookies, they can take a seat in your dedicated seating area and enjoy respite from the busy airport atmosphere. 

Kiosk: Kiosks are becoming increasingly popular in airports because they can be built just about anywhere in the airport, allowing you greater flexibility in choosing your location. They stand out from the food court, and with our flexible site requirements setting one up is a snap. When you license with Great American cookies, our real estate experts can help you lay much of the groundwork when it comes to getting your kiosk set up. 

Pop-up Kiosks: If you’re looking for a short-term opportunity, pop-up kiosks are a great solution. Designed to be set up and taken down easily, these temporary kiosks are a great choice if you’d like to open during construction times, or if you’d like to test out the demand for our product in different areas of the airport. 

Contact Us 

Licensing with Great American Cookies is a surefire way to expand your holdings with a beloved and well-established brand. Our extensive training and support system can help your new staff to be ready to manage all of your location’s day to day operations. Licensing with us is a smart way to capitalize on the high-volume foot traffic and diverse customer base that airports have to offer. The sky is the limit with your franchise, so take advantage on this opportunity! 

Sources:

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